Our Philosophies

Core Principles for Independent Financial Advisors

As an independent financial advisor (IFA), placing clients' interests ahead of the firms' has always been our core principle. We operate in sharp contrast to the self-serving individuals and institutions that litter the financial services industry.

Our Philosophies

Our philosophies originate from observing big Wall Street firms consistently acting recklessly with clients' assets. The insincere actions of the large players have given the industry a bad name. Their actions are rooted in a culture that is filled with conflict of interest that place motives in the wrong place. Our business model eliminates this structure, as our clients' success is our own.

1. Parallel Investing

We align our own principals' interest with that of our clients' by practicing “Parallel Investing.” This means that one or more of the firm’s principals are invested in each of our investment programs. Every client can be assured that each investment decision made on their behalf was considered like it was our own, because our personal investment accounts participate at equal price and percentages.

core principles for finance firm


"If an advisor suggests an investment, he should be willing to put his money at risk."

- Steve Peasley, President of KPP Financial


2. Fee Only Advisors

As an independent registered investment advisor, you will never find us pushing high commission products because we do not receive any commissions. We are fee only financial planners and receive no other payments or hidden fees. Most other financial advisors are simply pushing products their brokers want them to sell to clients in order to get commissions and backdoor fees.

fee only advisors

3. Knowledge and Unbiased Analysis

Deep knowledge of individual business, market sectors, asset classes and economic trends is the basis for anyone looking to be a qualified investment advisor. Through years of market observations and study we have created an approach to managing client assets that combines disciplined fundamental analysis with a market perspective that understands and takes advantage of human psychology and emotional tendencies.  
  This allows us to identify great companies and asset classes with attractive investment potential as well as avoid the pitfalls that befall most average investors.

We are a boutique financial advisor who continuously strives to improve our client service, technology and investment strategies in order to give the best wealth management advice in the industry.


All of our client accounts are held with third-party, SIPC insured custodians which helps provide our clients assurance their money is safe from fraud, malfeasance or broker/dealer insolvency. Although we are an independent advisor, we deliver our financial advisory services through TD Ameritrade and NFS (National Financial Services which is owned by Fidelity).

Across the Country

Although we consider ourselves to be one of the best wealth advisors in Orange County, we serve clients throughout the United States. We utilize in person meetings along with the latest technology in order to deliver financial planning and analysis of client accounts anywhere in the country.

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Our objective is to grow and protect our clients' assets, just as we do our own.

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12jun9:00 am5:00 pmSan Jose MeetingMeet with Steve


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